Research, publishing and technology for aesthetic, wellness and beauty clinics

Bloom works with clinic owners to understand how these businesses really operate and uses that research to publish for the sector and build tools that genuinely fit how clinics work.

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What we do

Clinic owners are entrepreneurs running sophisticated businesses. The decisions they make every day, from how they structure their teams to how they think about growth, are rarely what gets written about. Most coverage of this sector focuses on treatments and consumer trends. The business of running a clinic is a different story entirely.

We speak directly with clinic owners and managers about what it takes to build and grow these businesses. We publish that research as features and articles, and it directly informs the technology we develop for the sector.

We don't build technology and then look for problems to solve. We understand the business first, by talking to the people building it.

What we're exploring

We work with aesthetic, wellness and beauty clinics. These are businesses where the clinical and commercial sides have to work closely together, run by owners who are equal parts practitioner and entrepreneur.

Right now we are in the research phase: speaking with clinic owners, publishing what we learn, and developing a clear picture of where technology could add genuine value to how these businesses are run.

Want to be part of it?

If you'd be open to sharing your perspective on the business side of running your clinic, we'd love to hear from you.

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